Products match groups top-down by priority; the first matching group wins (the same first-match logic as the Producthero strategy screen). Last 30 days it took 69.7 clicks on average to get a conversion (account-wide). Producthero best practice: set each group's click threshold below its average clicks per conversion. ⚠ marks groups where the threshold sits above the group average.
Prio
Group
Products
Heroes
Sidekicks
Villains
Zombies
Target ROAS
Click threshold
Avg clicks/conv
1
Low Margin
48,186
0
75
4
48,107
110%
30
54
2
Medium Margin
39,459
1
44
4
39,410
110%
40
78
3
High Margin
23,705
0
34
1
23,670
110%
65
118
-
Other
0
0
0
0
0
110%
40
-
Daily checks
Campaign coverage: every product is targeted by at least one enabled PMax asset group.
Segment coverage: every product falls in a dedicated segment group.